Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Webinars: 3D sketching technology with CATIA for Creative Designers

Adding to our successful series, Car Design News today hosted a new webinar in collaboration with Dassault Systèmes. Today's webinar presented the latest workflows available in CATIA V6 for Creative Designers - a unified industrial design workflow solution to imagine, create, share and experience virtual product design - and introduced the program's new 3D sketching technology, CATIA Natural Sketch. Presented by Xavier Melkonian, Director of CATIA Shape at Dassault Systèmes, and Pierre Maheut, Creative Designer and Product Expert, the complimentary webinar showcased the wealth of possibilities available to creative designers and outlined innovative workflows based on 3D sketching, virtual clay modeling and visualization with interactive raytracing. The software aims to appeal to those looking to boost their design innovation, creativity and expression of 3D sketching and sculpting.

CAR's 12 days of Christmas competition bonanza

By Ben Pulman Competitions 14 December 2008 00:00 It’s the last day of CAR’s Christmas giveaway bonanza and that means something very special. Today we’re offering one reader a 12-month subscription to CAR Magazine, and don’t worry if you already subscribe, because we’ll add this deal to your existing subscription. Click here to enter our competition And you can still enter the previous day’s competitions, with chances to win a Porsche perfume, a Lamborghini umbrella, a limited-edition model of the Ferrari 575 GTZ, books on Mercedes design and car design, Scion and Abarth caps, an RC Fiat 500, Need for Speed computer games, plus lots and lots of bools Day 1: Porsche Design: The EssenceDay 2: Lamborghini umbrellaDay 3: Ferrari 575 GTZ modelDay 4: Mercedes Design bookDay 5: Car Design Yearbook 7Day 6: Scion cap and Abarth cap and keyringDay 7: Remote control Fiat 500Day 8: Suixtill touring bag and racing pantsDay 9: Need for Speed (with a French manual) for PSP, PS3 and Xbox 360 Day 10: Racing booksDay 11: A plethora of other booksDay 12: A 12-month subscription to CAR Click here to enter our competition This competition closes on Saturday 31 January 2009.